Frequent Product
Questions

Answers to common
digital and tech
product questions

We have compiled a list of digital and tech product questions and answers, to help you stay focussed on building the very best products and services for your customers.

As digital and tech product practices have evolved over the past two decades terms have merged which can lead to confusion. We thought we could help by using our practical experience and expert tech product knowledge, to bring some clarity to the tools, techniques and language being used by top product teams every day.

We love hearing from you, so if you’d like to get your tech product question answered, please send it to us by video, audio or text in the form below and we’ll be back in touch as soon as possible.

What is a tech product bet?

What is a tech product bet?

A product bet is a simple way to capture a hunch you have about some potential value. These are sometimes used as a precursor to writing an epic user story or a user story. They follow a simple pattern.

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How do I write a tech product vision?

How do I write a tech product vision?

If you don’t know where you’re going, you’re not going to get there. You need a vision. So, how can you write a quick, simple, effecting tech product vision?

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What is an operating rhythm?

Establishing an operating rhythm is a great way to bring transparency and build trust.

Many product managers feel that their senior teams interfere with what they do. This can range from simply telling them which features the business wants next (undermining the ability to drive progress though experimentation) to constantly badgering them for more information on metrics, timelines and the like.

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What's the best approach to tech product discovery?

Thanks to Katie for getting in touch and asking ‘What’s the best approach to tech product discovery?’.

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What is business model innovation?

Business model innovation is the process whereby a business re-positions itself by considering why it exists and what its purpose is. This is different from product innovation which is about thinking about developing new products or services that will give you a competitive edge.

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What is peak end theory?

In his 2011 book Thinking fast and slow Daniel Kahnerman unpacks the cognitive bias Peak End Theory. Peak end theory hypothesises that the experiences we have at both the peak and the end of a journey leaves a disproportionate impact on us compared to everything else.

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What’s the difference between Opex and Capex?

OpEx and CapEx is terminology used often in corporations to categorise spend. Here’s a simplistic way to think about it:

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What’s the difference between business owner, product manager and a product owner?

The roles of business owner, product manager and product owner are often confused, so what is the difference between them?

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Why does page speed matter in tech product?

Why does page speed matter in tech product? Google ranking loves a page that loads quickly. In order to make a page load fast the product manager needs to know some basics. Every webpage goes through four stages. Let’s look at them one by one.

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Why should I keep my tech product simple?

Product Managers beware! Keeping tech product simple is crucial to product success.

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What is minimum viable product (MVP)?

Minimum viable product (MVP) is a useful term in tech product.

Minimum = smallest thing you can get away with

Viable = actually works

Product = provides some value

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What is a lever?

In tech product you’ll often hear people ask ‘what are the levers’ they can pull to make something happen.

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What is a digital company?

What is a digital company?

Think that you have to work in a ‘high-tech’ Silicon Valley start-up to work in tech product? Think again! A digital company is simply a company that interacts, transacts and enacts its business through digital channels. If you don’t think that’s you, you’re almost certainly mistaken.

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How can I smash my tech product interview?

I’ve got a tech product interview. How can I smash it?

Nice work! You’ve done it. Your tech product interview is now scheduled and just a week away. Whilst every company and interviewer will be different, there are some solid things you can do to prepare. Let’s cover some of them.

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What is tech product?

To establish what tech product is we need to both contrast it to something else and interpret the name.

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What is the difference between vision, mission & programme?

Establishing a common language is one of the simplest ways to make progress in tech product. Often confused are the terms vision and mission, programme. What’s the difference?

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What is single threaded ownership (STO)?

“Single-threaded teams” or “single-threaded ownership” as it is sometimes known, are terms that have been popularised, some say coined, by Amazon. It is a concept designed to side-step the problem of focus being diffused by unnecessary business distractions. Ultimately, the single-threaded owner becomes the leader of one deliverable, valuable, business outcome.

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