How to build better products through disagreement

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Quite often it’s a team’s culture that makes the difference between delivering a good product and a great product.

In his excellent book, Work Rules!Laszlo Bock talks about whole digital product companies that have been bought just for skill of the team. ‘Aqui-hiring’ refers to a small company being bought, their product being dumped and the whole team being made to work on a concept for the acquirer – essentially meaning it can often be the culture of a team that is the valuable asset, not the product they are building. For example, in 2012 Google bought Milk – an app development company – killed all its projects and put the entire team to work on Google+.


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